Botox Case Study Example | Topics and Well Written Essays - 1250 words

Botox - Case Study Example SWOT analysis Strengths: Allergan has the possibility for dominance on several niche markets because of the uniqueness and appeal of their product. The main consumers of the product Botox are celebrities from many fields, which include actors and television artists. Thus, the element of celebrity endorsement is a great advantage. Facial beauty is a major concern in the modern world and the ability of a product to remove wrinkles and black marks on the skin will likely work as an element of strong attraction for customers. Botox also cures migraine, constant neck and back pain, extreme sweating, and possible convulsive disorders. These are major attraction for enticing customers to the product. The appeal becomes all the more significant because the consumers will think of it as a panacea for countering various ailments. Thus the product can command major share in all the market where it is introduced or available. Fashion industry has a commandeering position in the modern world and people’s affinity towards cosmetic products offers immense opportunities for products like Botox. People are prepared to invest hefty sum on body and skin care products and this trend opens for Allergen a floodgate of avenues to maximize its sales and to generate huge volumes of profit. Botox’s product caters to high end clients for whom the cost factor may not be a major element. Thus, they can remain in a position to provide high quality, variety and other attractions for promoting the product. Weaknesses Allergan depends too much on Botox sales. The other products of the company do not have any significant prospects for sales like Botox. Though lasting for only a short time, Botox cosmetics are known to cause serious side effects, which may repel some of the customers. It is prone to hamper some of the facial expressions like causing wrinkles while frowning etc, which may create a negative impact on actors and TV artists. The effective life span of Botox cosmetic tr eatment is only three to six months, which may create problems for low end consumers, when the cost factor is high. This may compromise the product’s popularity among the low income group of customers. Opportunities Expanded variety of Botox suggestion and indications would make stronger the future sales. Use of well-known position in ophthalmic, neurotoxin and linked markets to enhance the sales and current market situation. By measuring the current advantages of products, especially Botox multiple advantages, the company could focus more on developing the minute benefits of the products and launch the products with more specialities. Botox cosmetic treatment lasts only three to six months, so all the side effects are temporary. The company authorities could mention this temporary side effect issue and could attract more customers especially Celebrities. Threats Allergan stands to face tight competition from Alcon, a company which is into the manufacturing of surgical produc ts, pharmaceutical products, optical care products etc. Risk of calculating erosion of Botox’s market share by other neurotoxin products. Due to the successful market career and larger sales of products, other companies may try to launch substitute products similar to Botox. Boxton’s usage is creating more side effects; in order to prevent that company should develop prevention methods. Marketing Mix Marketing mix is an essential component of the marketing plan and strategy of any company. Developing a marketing mix implies the development of a strategy for the optimization of the five Ps of marketing, which are product, price, promotion, place and package. There are a number of essential components which need to be kept in mind while determining a marketing mix. The product must have an definite target market, the price must be within a specified budget appropriate to the

Response to liberalism and racial justice Essay Example | Topics and Well Written Essays - 250 words

Response to liberalism and racial justice - Essay Example The interpretation of the same by different philosophers also indicates the varying definitions that are adopted by the liberals at their convenience. I believe that liberalism should be simply defined in terms of equality that is able to empower people cutting across race, culture, color or nationality. Thus, true liberalism must eliminate race and promote cultural diversity to mark the freedom of people, located at different geographical region. Knowledge and education therefore become must become intrinsic to the ideology and encourage it on a global basis. The supremacy of White is a disillusion that is promoted as a legacy of past when Whites were able to buy slaves and exploit them for their own selfish needs. In the current times of rapid globalization, the diminishing geographical boundaries have resulted in new order based on mutual dependency. Thus, liberalism needs to be associated with racial justice based on equality and freedom to make choices that do not offend others or infringe their

Interview Assignment Research Proposal Example | Topics and Well Written Essays - 1500 words

Interview Assignment - Research Proposal Example 9) Do you think some people do misuse conformity in any way 10) How would you define conforming behaviour 11) Do you think you use conformity to get your own way 12) Do you feel like you have conformed in any way throughout this interview/ questionnaire Information Sheet Title of Study: A research interview project on gender Name and Address of Researcher/Email/Phone Number Stephanie Spencer StephanieSpencer14@hotmail.com 07886 380937 Thank you for taking the time to read the Information Sheet and considering taking part in my study. What is the purpose of the study To help me with my research assignment about 'Gender' Why have I been chosen to take part I have chosen you to be a participant in my study because you are a Psychology Student at Manchester Metropolitan University, Cheshire. Do I have to take part No- it is not compulsion to take part in the interview. Your participation in the evaluation is voluntary. You may discontinue at anytime, without prejudice. What will happen to me if I take part Participating in the study will require a short interview about 'Gender'. The interview will be tape-recorded and will be heard by myself only. The tape will be solely for the purpose of research with the ethical standards of confidentiality. If you wish, the tape can be destroyed at any time. What are the possible disadvantages of taking part You may be required to give up 20 minutes of your time. What are the possible advantages of taking part You will be helping me a great deal with my assignment and university work. What are the possible risks of taking part There are no risks identified when you participate. Will my taking part in the study be kept confidential You will not be identified in any way in any report or publication...For one, the interviewee should be aware how long the interview is supposed to take so that he can organize it against his or her day's commitments. It discusses on the first steps that are supposed to be considered before one schedule an interview such as requesting the interviewee about the interview, scheduling it according his or her availability and then getting a consent from the interviewer in case one is to record the proceeding of the interview in a tape recorder. A well organised interview will be a success since it will run smoothly as scheduled and finally achieve its objectives. The area that I will explore in my interview assignment is gender. I will interview on what people do understand by the term conformity. The preparation involves the preparation of the interview questions to ask the interviewee and identification of the best interviewee to invite who is in a position to discuss this issue properly. Participating in the study will require a short interview about 'Gender'. The interview will be tape-recorded and will be heard by myself only. The tape will be solely for the purpose of research with the ethical standards of confidentiality. If you wish, the tape can be destroyed at any time. The chairs should be arranged not facing one another and they should be of the same size to bring calm and equality dur